The use of future tense should be avoided in most cases.
Because nobody can predict the future, references to upcoming events should be couched in cases circumstances change: The Avalanche and Penguins are scheduled to face off at 7 p.m. ET; The starters for the MLB All-Star Game are set to be announced Tuesday.
The use of past tense should be favored whenever possible. Your content will almost always be consumed after you’ve created it — in most cases, several days after — so you should write with a future audience in mind. Speaking in future tense about an event that, to your audience, has already happened immediately makes your content obsolete.
See: past tense and present tense
