The Definitive Online Sports Stylebook

The Ben Watanabe Sports Stylebook

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  • parentheses, brackets, long dashes

    Parentheses and long dashes may be used, but should be deployed sparingly to preserve their impact on the audience. Parentheses should be used to add a comment relating to the preceding clause as an aside. Imagine you are telling this story to your friends; would you mumble this remark under your breath? Then use parentheses.

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  • italics

    The use of italics should be avoided. Using italicized text to add emphasis is a crutch for weak writing. Your wording itself should be enough to express emphasis where it is intended.

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  • headlines

    headlines

    The headline is the most important factor in the success of your content. A headline that prioritizes the most important information, is easy to read, utilizes vivid wording, and follows SEO best practices stands the best chance of reaching and being engaged with by the desired audience. Write your headline first Before you even click

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  • betting odds

    Sports betting has its own style that in some cases contradicts other common style points. Decimals, the plus sign, and the minus sign are used whereas in other cases they would not be. Point spreads Use a + to denote the underdog: +2.5 Use a – to denote the favorite: -4.0 When possible phrase the

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  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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  • ‘Japan’s Red Sox’ Just Broke Funniest Curse In Sports

    ‘Japan’s Red Sox’ Just Broke Funniest Curse In Sports

    Originally published Nov. 8, 2023 on NESN.com Star-crossed baseball franchises aren’t unique to Boston. Across the Pacific Ocean, there’s another team with its own history of ineptitude stemming from a paunchy man with a penchant for fast food. Meet “The Curse of the Colonel,” Japan’s version of “The Curse of the Bambino.” Or, actually, bid

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  • Tim Wakefield Was Sports Hero You Want All Sports Heroes To Be

    Tim Wakefield Was Sports Hero You Want All Sports Heroes To Be

    Originally published Oct. 2, 2023 on NESN.com Sports can be a dirty world. In the era of Coach Prime and AAU, what was once the ultimate classroom for cooperation and sacrifice has too often become a me-first environment, where every triumph by your teammate is taken as a threat to your next contract, scholarship or

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  • Terry Francona Changed Everything For Curse-Stricken Red Sox

    Terry Francona Changed Everything For Curse-Stricken Red Sox

    Originally published Sept. 27, 2023 on NESN.com Before Terry Francona came to Boston, there wasn’t exactly darkness, but there wasn’t a whole lot of shining light, either. It’s difficult to sufficiently describe the feeling of being a Red Sox fan who was in the demographic of younger Generation Xers and older Millennials in the winter

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